Anheuser-Busch
Year
2022
Duration
2.5 Months
Services
Visual Identity
Environmental Graphics
Visual Expression
Team
Prophet
Craig Stout (Senior Partner)
Michael Ponton (Art Director)
Mike Preston (Senior Art Director)
Julie Cho (Designer)
Craig Oelrich (Motion Designer)
Illustration (Peter Horridge)
As the largest and most recognized brewer in America, Anheuser-Busch aimed to update its visual identity to reflect its evolving values and aspirations. Alongside refreshing their iconic eagle symbol, 'A&Eagle,' our approach focused on elevating this emblem as the centerpiece, symbolizing the company's bold and forward-thinking direction. This visual solution ensures scalability across various platforms, both physical and digital, catering to diverse applications.