Digital Space 'Gote'

Digital Space 'Gote'

Digital Space 'Gote'

Digital Space 'Gote'

Year
2020
Duration
3 Months
Services
Art Direction
Brand Identity
Naming
Motion
Team
FIT Place
Julie Cho (Designer)
Eui-Gyum Kim (Architect)

‘Digital Space: Gote’ is a digital museum located on Jeju Island, Korea. The name of the museum, ‘Gote’, was inspired by the surrounding forest, ‘Gote-ja-wal’, meaning ‘a forest of thorns’ in the local dialect of Jeju Island. The museum connects to a trail to the ‘Gote-ja-wal’ forest, allowing visitors to have the unique experience of interacting with digital art and nature at the same time.

Year
2020
Duration
3 Months
Services
Art Direction
Brand Identity
Naming
Motion
Team
FIT Place
Julie Cho (Designer)
Eui-Gyum Kim (Architect)

‘Digital Space: Gote’ is a digital museum located on Jeju Island, Korea. The name of the museum, ‘Gote’, was inspired by the surrounding forest, ‘Gote-ja-wal’, meaning ‘a forest of thorns’ in the local dialect of Jeju Island. The museum connects to a trail to the ‘Gote-ja-wal’ forest, allowing visitors to have the unique experience of interacting with digital art and nature at the same time.

Year
2020
Duration
3 Months
Services
Art Direction
Brand Identity
Naming
Motion
Team
FIT Place
Julie Cho (Designer)
Eui-Gyum Kim (Architect)

‘Digital Space: Gote’ is a digital museum located on Jeju Island, Korea. The name of the museum, ‘Gote’, was inspired by the surrounding forest, ‘Gote-ja-wal’, meaning ‘a forest of thorns’ in the local dialect of Jeju Island. The museum connects to a trail to the ‘Gote-ja-wal’ forest, allowing visitors to have the unique experience of interacting with digital art and nature at the same time.

Year
2020
Duration
3 Months
Services
Art Direction
Brand Identity
Naming
Motion
Team
FIT Place
Julie Cho (Designer)
Eui-Gyum Kim (Architect)

‘Digital Space: Gote’ is a digital museum located on Jeju Island, Korea. The name of the museum, ‘Gote’, was inspired by the surrounding forest, ‘Gote-ja-wal’, meaning ‘a forest of thorns’ in the local dialect of Jeju Island. The museum connects to a trail to the ‘Gote-ja-wal’ forest, allowing visitors to have the unique experience of interacting with digital art and nature at the same time.

Brand Identity System

The logomark incorporates four discrete symbols designed to invoke the four unique elements in the space: digital, human, nature, and sense (interactive art). Secondary logos were generated by iterating the main logo in various permutations, which were applied to different forms and mediums accordingly.