The brand slogan, ‘Beyond the Limited, One Edition’, arises from the brand ethos of giving elevated experiences to the residents and visitors. The logo mark illustrates the stand-out architecture of the building. Refined, high-ended, and iconic are the three keywords espousing the concepts of the brand. In reference to the crisp black steel and Copper louvers that define the architecture, the core brand colors and materials are carefully selected, bringing a sense of refinement and uniqueness to the brand.