Visual Concept
‘Pano Spa & Wellness’ is a spa brand affiliated with a known hotel brand, Shilla Monogram’s next location, locating in Gang-neung, the East Sea of South Korea. The new Shilla Monogram is opening, March, 2025, and the place is a time share resort which focuses on ‘curated relaxing experience’ as the core brand ethos.
Typography, Color and Iconography
We opted for 'Times Now' as our expressive typeface, particularly utilizing 'Times Now Italic' to emphasize key words within phrases. Complementing this, we integrated 'SF Pro' for body text, striking a balance between modernity and sophistication when combined. The Iconography resonates the visual concept of ripples, while integrating the finessed edges that the typeface 'Times Now' has. Our color palette draws inspiration from pine trees and sage prevalent in the spa's surroundings, harmonized with Sand beige, evoking a serene and refined ambiance."
