Logo and Symbol
The name ‘Vialto’ was inspired by the name of the oldest bridge in Italy, which connects to the Company’s decades of experience in its field. We thought the name could build a strong following as a brand and created a symbol, ‘Vixel’, as the central graphic element. ‘Vixel’ represents the overarching idea of leading people to their destinations and bringing the value of the company forward. ‘Vixel’ is linked to the letter ‘V’ in the wordmark, which is reflected in the visual system via patterns, pictograms and illustrations.
Color and Visual Concept
The core color of the brand is teal with different shades to play with infographics and layouts expressed in a modern way. The graphic layout is inspired by longitude and latitude lines and grids that allude to the Company’s global travel and mobility service offering. The intersection of the two lines moves on the board to create flexible layouts.
